Many independent software vendors (ISVs) are directly affected by the digital transformation because it changes their business model. Many users have long since stopped purchasing licenses to install the software themselves and operate it on their own computers or IT infrastructure. Instead, they want to deploy software-as-a-service (SaaS) from the cloud – regardless of the end device, around the clock, and on demand.
ISVs therefore need new concepts in order to remain competitive and to meet the future needs of users. What is required in any case is a suitable cloud platform on which they can make their software available to users as a multi-client service on demand via the Internet. This IT infrastructure has to be scalable, it has to adapt flexibly to an increasing user demand and it has to be both secure and highly available. Because 24×7 accessibility is a matter of course for every online offer today.
The development of such a powerful cloud infrastructure, including the necessary data centers, is not one of the core competencies of software houses. In addition, there is another new challenge in which many ISVs are not yet able to bring sufficient experience to bear: Online marketing using strategies such as content marketing or search engine marketing, or SEM for short.
ISV Cloud Enabling from CANCOM provides software vendors with the high-performance, scalable and secure cloud platform they need for digital transformation. At the same time, we also make it easier for the ISV to find its way into a future as a SaaS provider from a business point of view: With „Pay as you grow”, we offer the ISV a model in which costs for the cloud infrastructure only arise after the time of market entry – i.e. as soon as sales can be generated. If desired, we can also provide marketing support, for example through joint online campaigns. The ISV will also have the opportunity to present its cloud service on the CANCOM BusinessCloud Marketplace. With ISV Cloud Enabling from CANCOM, software providers benefit directly from a whole bundle of advantages.
