VIII. Use of Tracking/Pixel Tools
GOOGLE ANALYTICS
1. Description and scope of data processing
This website uses Google Analytics, a web analysis service provided by Google Inc. (“Google”). Google Analytics uses “cookies”. Cookies are text files that are stored on your computer and allow us to analyse how you use our website. Information on how you use the website generated by the cookie, including:
- browser type/version,
- operating system used,
- referrer URL (page previously visited),
- host name of the accessing computer (IP address),
- time of the server request,
is generally transmitted to a Google server in the USA, where it is stored. Google does not combine the IP address transmitted by your browser via Google Analytics with any other data. In addition to Google Analytics, we have also installed “anonymizeIP” on this website. This masks your IP address so that all data is collected anonymously. If, in exceptional circumstances, the full IP address is sent to a Google server in the USA, it is abbreviated.
2. Legal basis for data processing
Where we have obtained the user’s consent, the legal basis for data processing is Article 6 (1) (a) GDPR.
3. Purpose of data processing
On behalf of the provider of this website, Google uses this information to assess how you use our website, to compile reports on website activity and to provide the website provider with other services connected with website and internet use.
4. Retention period
Data sent by us which is linked to cookies, login details (e.g. a user ID) or advertising IDs is erased automatically after 26 months. Data which has reached its storage limit is erased automatically once a month.
5. Right to object, right of removal
You can set your browser software to block the installation of cookies. If you do this, however, you may be unable to use all the functions of our website fully. You can also prevent Google from collecting and processing data generated by cookies relating to your use of the website (including your IP address) by downloading and installing the browser-add-on Opt-out cookies stop your data being collected when you visit a website in the future. Click here to install the opt-out cookie: deactivate Google Analytics
6. Further information
You will find further information on our terms of use and data protection at:
https://www.google.com/analytics/terms/de.html and https://policies.google.com/?hl=de
FACEBOOK PIXEL
1. Description and Scope of Data Processing
On its websites, CANCOM uses Facebook Pixel, a service of Facebook Inc., 1601 S California Ave, Palo Alto, California 94304, USA (hereinafter referred to as “Facebook”).
Facebook Pixel enables Facebook to display our Facebook ads only to Facebook users who have visited our website, especially those who have shown interest in our online content or certain topics or products. Facebook Pixel makes it possible to check whether a user was redirected to our website after clicking on our Facebook ads. Facebook Pixel uses cookies, which are small text files that are stored locally in the cache of your web browser on your end device.
If you are logged into Facebook with your user account, your visit to our online offerings is recorded in your user account. The data collected about you is anonymous to us and therefore does not give us any information about the identity of users. However, Facebook may link this data to your Facebook user account. We have no control over the extent and further use of data collected by Facebook through the use of Facebook Pixel. To the best of our knowledge, Facebook receives information that you have visited the relevant part of our website or clicked on an ad from us. If you have a Facebook user account and are registered with Facebook, Facebook can assign the visit to your user account. Even if you are not registered with Facebook or have not logged in, Facebook may collect and store your IP address and other identifiers.
2. Purpose of Data Processing
CANCOM uses Facebook Pixel for marketing and optimization purposes, in particular to place relevant and interesting ads on Facebook and thus improve our content, make it more interesting for you as a user, and avoid annoying ads. This also includes our legitimate interest in the processing of the above data by the third-party provider. The legal basis is article 6, paragraph 1, sentence 1, point (f),of the GDPR.
3. Objection and Possibility of Removal
You may object to the collection of data by Facebook Pixel as described above and to the use of your information to display Facebook ads. You can adjust settings about what types of advertisements you see within Facebook on the following Facebook website: https://www.facebook.com/settings?tab=ads. Please note that this setting will be deleted if you delete your cookies. In addition, you can deactivate cookies used for measuring reach and advertising purposes via the following websites:
Please note that this setting will also be deleted if you delete your cookies.
Facebook has also signed and certified a privacy shield agreement between the European Union and the United States. This commits Facebook to comply with the standards and regulations of European data protection law. More information can be found at the following link: https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active
Third-party information: Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
4. More Information
For more information from the third-party provider about privacy, please visit the following Facebook website: https://www.facebook.com/about/privacy. Information about Facebook Pixel can be found on the following Facebook website: https://www.facebook.com/business/help/651294705016616.
FACEBOOK CONVERSION TRACKING
Description and Scope of Data Processing
On our website, CANCOM uses the “conversion pixel” from Facebook. This makes it possible to track the behavior of users after they are redirected to the provider’s website by clicking on a Facebook advertisement. This process is used to evaluate the effectiveness of Facebook advertisements for statistical and market research purposes and can help to optimize future advertising measures.
The data collected does not allow us to draw any conclusions about the identity of the users. However, Facebook stores and processes the information so that it can be linked to the user’s profile and Facebook can use the information for its own promotional purposes in accordance with the Facebook Data Policy.
OUTBRAIN
1. Description and Scope of Data Processing
On its website, CANCOM uses Outbrain Conversion Tracking from Outbrain UK Ltd, 5 New Bridge Street, London, EC4V 6JA, United Kingdom. The conversion tracking pixel is set when a user connects with an ad placed by Outbrain. The ads integrated by Outbrain are determined based on the content you have read so far. The content is technically controlled and automatically delivered by Outbrain. Outbrain pixels do not contain any information allowing users to be personally identified. Personal data is not be stored. To select suitable content, the pixel uses information about the device source, browser type, and your IP address, which is completely anonymized by removing the last octet.
2. Legal Basis for Data Processing
The processing is carried out on the basis of article 6, paragraph 1, point (f), of the GDPR out of the legitimate interest in targeting advertising and analyzing the effect and efficiency of this advertising.
3. Objection and Possibility of Removal
For reasons relating to your particular situation, you have the right at any time to object to this processing of your personal data based on article 6, paragraph 1, point (f), of the GDPR. You may opt out of tracking to view interest-based recommendations at any time by clicking the Opt Out button under Outbrain’s Privacy Policy, available at https://www.outbrain.com/de/legal/privacy You can find more information about Outbrain’s privacy policies at https://www.outbrain.com/de/legal/privacy.
PLISTA
1. Description and Scope of Data Processing
CANCOM’s websites use plista. This service is offered by plista GmbH, Torstrasse 33–35, 10119 Berlin, Germany (e-mail: info@plista.com, Telephone: +49-30-4737-5370, Fax: +49-30-484-984-411). More information about this provider and the processing of personal data by this company can be found at https://www.plista.com/de and https://www.plista.com/de/about/privacy/.
Based on users’ individual surfing behavior, plista delivers personalized recommendations of editorial content and ads on thousands of websites of its partner network of users. plista compares the reading behavior (e.g. clicks, visits) of different users to find similarities and similar interests among them. You can currently find more information in addition to that provided under paragraph 1 at https://www.plista.com/de/about/opt-out/.
2. Purpose of Data Processing
plista currently collects anonymous usage data. This is anonymous information about website views and clicks of a reader without reference to any person. This data is used by plista for an optimal delivery of recommendations and advertisements according to the interests of the reader. plista can collect information, for example, about your browser choice (e.g. Firefox or Internet Explorer), operating system (e.g. Macintosh or Windows), Internet provider (e.g. Telekom or 1&1), and whether you respond to advertising. In order to provide relevant advertising, the provider may collect information regarding device type, model and version, operating system, user ID, and information that is limited to the browser selected and the applications used. You can currently find more information in addition to that provided under paragraph 1 at https://www.plista.com/de/about/opt-out/.
3. Objection and Possibility of Removal
If you as a user do not wish for your data to be processed by plista in the form described above, please note the following: Simply use the opt-out button. This allows you to delete the plista identification cookie at any time with one click, making you no longer identifiable for plista. Opting out does not prevent any ads or popups on your computer, but only the delivery of adaptive ads from plista. plista widgets, recommendations and ads will thus continue to be displayed on the website. Only targeting, i.e. the matching of recommendations and ads to your personal interests, is no longer provided if you deactivate your cookie by opting out. Please note: in order for plista to recognize you as a user who has decided to opt out, you have to allow cookies to be placed in your browser. Unless you have explicitly deactivated cookies, this is usually already the case. The setting of the opt-out cookie is necessary to prevent plista from again placing its identification cookie the next time a partner accesses the site. If you delete cookies in your browser, you must also repeat the opt-out process. If you are using multiple computers or web browsers, you must opt-out on each one separately. You can currently find more information in addition to that provided under paragraph 1 at https://www.plista.com/de/about/opt-out/.
4. More Information
As an alternative to the opt-out option under paragraph 4, you may also use the preference management system of the EDAA (European Interactive Digital Advertising Alliance) www.youronlinechoices.com. plista is a member of the EDAA and, as part of our membership, complies with the provisions of the IAB Europe EU Framework for Online Behavioral Advertising in the markets to which these self-regulatory provisions apply. In order to receive information about interest-based advertising and the options available to you, and to opt-out of the placement of interest-based third-party advertising by us and other participating EDAA member companies using cookies, please click here: www.youronlinechoices.com.
TABOOLA
1. Description and Scope of Data Processing
Taboola, Inc., 1115 Broadway, 7th Floor, New York, NY 10010, USA (“Taboola”). Taboola uses cookies/pixels to determine which content you use and which of our pages you visit. The cookie/pixel enables us to create pseudonymous user profiles by collecting device-related data and log data and to recommend and make available to you, the user, content that matches your personal interests. This allows us to individually tailor our offerings for you. These user profiles do not allow any conclusions to be drawn about your person.
The pseudonymous user profile contains the following data: the user’s operating system, web pages/content accessed on our web pages, referrer/link via which you came to our website, time and number of web page accesses, accesses to error pages, location information (city and state) and IP address in truncated form.
2. Objection and Possibility of Removal
Further information on data processing by Taboola and the option to deactivate the Taboola cookie can be found here (opt-out information can be found under “2.4 Interest-Based Advertising”).
MATOMO
1. Description and Scope of Data Processing
This website uses Matomo (formerly Piwik), an open-source software to statistically evaluate visitor access. Matomo uses cookies, which are text files that are placed on your computer and enable an analysis of your use of the website.
The information generated by the cookie about your use of the website will be stored on a Microsoft Azure server in Western Europe.
2. Objection and Possibility of Removal
Your IP address is anonymized immediately after processing and before it is stored. You have the option of preventing the installation of cookies by changing the settings of your browser software. We would like to point out that if you accordingly change the settings, all functions of this website may no longer be available.
You can decide whether a unique web analysis cookie may be stored in your browser in order to enable the website operator to collect and analyze various statistical data.
LINKEDIN MATCHED AUDIENCES/REMARKETING
1. Description and Scope of Data Processing
CANCOM uses the LinkedIn Matched Audiences function of the business network of LinkedIn Ireland Unlimited Company (Wilton Plaza, Wilton Place, Dublin 2, Ireland; “LinkedIn”) for advertising purposes. This enables us to show you, as a user of our website, targeted ads in the future on the websites of the LinkedIn network about our website and our offers that are relevant to your interests.
For this purpose, we use cookies/pixels on our websites, which record the fact that you have visited our website. These cookies enable LinkedIn to recognize you as a user of our website within the LinkedIn network.
2. Objection and Possibility of Removal
You may prevent the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this you may not be able to use the full functionality of this website.
In addition, you may opt out of LinkedIn’s advertising based on your usage patterns at any time by opting out of LinkedIn’s advertising cookie here: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
3. More Information
LinkedIn’s Privacy Policy can be found here: https://www.linkedin.com/legal/privacy-policy.
LinkedIn has a so-called EU-U.S. Privacy Shield certification. The EU-U.S. Privacy Shield Agreement is a data protection agreement designed to ensure an adequate level of data protection for data transfers to certified US companies. The EU Commission has confirmed the adequacy of the guaranteed data protection level according to the EU-U.S. Privacy Shield Agreement in a decision made July 12, 2016 (Reference C(2016) 4176).
You can read the decision of the EU Commission here: http://eur-lex.europa.eu/legal-content/DE/TXT/?uri=uriserv:OJ.L_.2016.207.01.0001.01.DEU.
The current status of LinkedIn’s certification according to the EU-U.S. Privacy Shield Agreement can be found here: https://www.privacyshield.gov/participant?id=a2zt0000000L0UZAA0.
4. Legal Basis for Data Processing
The processing of your data takes place on the legal basis of article 6 paragraph 1, point (f) GDPR (balancing of interests) and is in our interest in order to be able to show you advertising about us and our offers based on your interests.