Mission The Medical Technology Marketplace Readership Marketing Services Editorial Departments Editorial and Advertising Planning Calendar Rates and Requirements Print Specifications General Terms & Conditions

Mission Top-level executives in the medical technology industry rely on MX: Business Strategies for Medical Technology Executives for its timely business analyses, news, and advice. In six issues a year, MX provides its readers—your target audience—with expert-written articles that address the strategic, creative, and technological aspects of running a medical technology business and successfully getting its products to market. MX is committed to keeping today’s medical technology executive informed by providing the most complete and up-to-date coverage on market trends, finance, business planning, technology development, information technologies, legal and governmental affairs, advertising, distribution, and sales.

top of page

Executive Ratings of Device Industry Business Climate 1993–2001

Source: Medical Device & Diagnostic Industry, "Business Outlook," March 2001.

Several factors play a role in the medical technology industry’s continuing market growth:

• An aging baby-boomer generation—The rise in elderly populations will increase the demand for new, less-expensive medical products.
  
• A shift toward home healthcare—Manufacturers are ushering in a new wave of products designed for the burgeoning home healthcare, personal care and testing, and alternative facility markets.
  
• New medical research—Recent advances in tissue engineering, nanotechnology, and clinical connectivity open doors for new technology development.
  
• Improved regulatory climate—Medical device manufacturers are enjoying a much more cooperative and productive relationship with FDA, and device approval times have improved dramatically.
  
• E-Healthcare—The Internet is rapidly emerging as the de facto medical information–sharing standard among healthcare providers, patients, and payers.

*Source: The Fairfield Factor.

top of page

READERSHIP

Reach Senior-Level Executives with True Decision-Making Power

MX reaches 15,000 senior-level business executives within the medical technology industry.*
MX readers have direct decision- making power in the following areas:	MX readers actively seek the expertise of companies specializing in:
Corporate management Corporate finance Corporate operations Business development Strategic planning Advertising and marketing Information technologies Governmental and legal affairs Sales and distribution and more!	Advertising and communications Branding and marketing Competitive intelligence Due diligence Management consultation Market research and analysis Sales and distribution Site selection/economic development Information technologies and more!
MX readers come from all sectors of the medical technology industry.
MX Readership by Job Responsibility (all are senior-level executive management):
Chairman Chief Executive Officer Chief Financial Officer Chief Information Officer Chief Operating Officer Chief Technology Officer Executive Vice President Owner President Principal Vice President Senior Vice President Vice President of Marketing Vice President of Legal Affairs
MX Readership by Company (sample only): Beckman Coulter Boston Scientific Corp. Medtronic Baxter Healthcare BD Ethicon Endo-Surgery Bayer Corp. Dade Behring Guidant Corp. Abbott Laboratories Gen-Probe Genzyme Corp. Johnson & Johnson Pfizer Inc.

MARKETING SERVICES

Corporate Profiles Available to half-page or larger advertisers. Corporate Profiles are full-page advertorials that run in addition to your regular ad insertion. Use them to highlight your company’s core capabilities or to share your unique corporate philosophy. However you use them, Corporate Profiles are sure to increase awareness about your company. "I am really impressed with this publication all around and plan to circulate it to the rest of my company." —Kim Norton, Director of Reimbursement, Vertis Neuroscience
		InfoDirect Value-added for advertisers only. Through InfoDirect, advertisers can receive a direct link on MX’s Web site, http://www.devicelink.com/mx. Increase company exposure and drive more traffic to your Web site.
Every issue of MX will feature a unique Commercial Resource Guide for medical technology executives. Advertisers are listed in boldface type.	Commercial Resource Guide categories by issue: Jan/Feb—Market Analysis and Information Technologies Mar/Apr—Business Planning and Development May/June—Product Design and Development July/Aug—Sales and Marketing Sept/Oct—Governmental and Legal Affairs Nov/Dec—Site Selection

top of page

EDITORIAL DEPARTMENTS

Written by experts in the field, MX’s articles tackle the issues most important to today’s medical technology executive.
Cover Story In each issue, MX offers an interview with a different leader in the medical technology industry, sharing their success stories with readers and offering insights that no competitor can dare to ignore.
		Market Analysis In-depth industry analyses Current market trends Sector-specific market analyses
Finance Company capitalization Financial planning Investor relations Mergers and acquisitions Portfolio management Venture capital Equity financing
Executive Calendar The MX calendar includes detailed descriptions of upcoming event sponsors and their conferences—just the information that executive-level attendees need in order to set their busy schedules.
Business Planning and Technology Development Clinical development Competitive intelligence Corporate insurance International business planning Management consultation Recruitment services Site selection
		Information Technologies Business processes IT integration E-business systems Enterprise resource planning systems Internet-based technologies
Make an impression… surround your advertisement with relevant editorial that senior-level executives rely on!
Governmental and Legal Affairs Due diligence Intellectual properties Legal affairs Regulatory compliance
		Advertising, Distribution, and Sales Branding Logistics Marketing strategies Public relations and communications

top of page

EDITORIAL & ADVERTISING PLANNING CALENDAR

Issue	Editorial Focus	Bonus Distribution*	Ad Close
January/February	Information Technologies Market Analysis	Medical Design & Manufacturing West (Anaheim, CA, February 5–7) AdvaMed Annual Meeting (Carlsbad, CA, March 3–6)	November 13, 2001
March/April	Business Planning/ Investment Banking	00	January 18, 2002
May/June	Medical Design Excellence Awards/ Product Design and Development	Medical Design & Manufacturing East March 21, 2002 (New York City, June 4–6) Emerging Medical Technologies West (Date to be Announced) Medical Device Manufacturers Association Annual Meeting (Washington, DC, May 22–24) Medical Marketing Association Annual Meeting (Date to be Announced)	March 21, 2002
July/August	Sales and Marketing Annual Meeting	American Association for Clinical Chemistry (July 28–August 1)	May 21, 2002
September/October	Governmental and Legal Affairs	Medical Design & Manufacturing Minneapolis (October 23–24) Health Industry Distributors Association Annual Meeting (October 12–14) Emerging Medical Technologies East (Date to be Announced) Regulatory Affairs Professionals Society Annual Meeting (Washington, DC, October 6–9)	July 22, 2002
November/December	Site Selection/ Economic Development	00	September 25, 2002

"We at Cardionetics think MX is an excellent production, with competent and relevant content... we will be applying for a subscription immediately!"—Philip Needham, Chief Technology Officer, Cardionetics Ltd.

top of page

RATES AND REQUIREMENTS

General Information

2002 Rate Card. Issued October 2001; rates effective with the January/February 2002 issue.

Advertising Rates

A. BLACK & WHITE UNIT RATES

	1x	3x	6x
Full Page	$4190	$3980	$3770
2/3 Page	$3375	$3210	$3040
1/2 Page Island	$3200	$3040	$2890
1/2 Page	$2895	$2750	$2610
1/3 Page	$1855	$1765	$1670
1/4 Page	$1470	$1340	$1325

B. COLOR CHARGES

C. Corporate Profile Rates

D. Bleed: No charge.

E. Cover Rates: Contact publisher for rates and availability.

F. Preferred Positions: Earned rate plus $300. Contact publisher for availability of such positions.

G. Inserts: Your preprinted inserts—catalogs, technical bulletins, spec sheets, promotional mailings, and more—can be inserted for very reasonable rates. Contact your account executive for details on rates, size and paper specifications, production charges, and shipping instructions.

H. Commissions:
a. Agency commission 15%.
b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.
c. All accounts past 30 days will be assessed a monthly service charge of 11 1/2% of the unpaid balance.

top of page

PRINT SPECIFICATIONS

Publication is printed by web offset, perfect bound with a trim size of 7 7/8" x 10 3/4".

STANDARD ADVERTISING UNITS

000	Vertical		Horizontal
Space Unit	Width	Depth	Width	Depth
2-page spread bleed	16 1/4"	11"	—	—
2-page spread gutter bleed only	15 1/4"	10"	—	—
1-page bleed (live area not to exceed 7 1/8" x 10", centered)	8 1/8"	11"	—	—
1-page nonbleed	7 1/8"	10"	—	—
2/3-page bleed (live area not to exceed 4 1/2" x 10", centered)	5 1/2"	11"	—	—
2/3-page bleed (live area not to exceed 7 1/8" x 7 1/2", centered)	—	—	8 1/8"	8"
2/3-page nonbleed	4 1/2"	10"	7 1/8"	7 1/2"
1/2-page island	4 1/2"	7 1/2"	—	—
1/2-page island bleed (live area not to exceed 4 1/2" x 7 1/2", centered)	5 1/2"	8 1/4"	—	—
1/2-page	3 5/16"	10"	6 7/8"	4 7/8"
1/3-page	2 3/16"	10"	4 1/2"	4 7/8"
1/3-page bleed (live area not to exceed 2 3/16" x 10", centered)	3 3/16	11"	—	—
1/4-page	3 3/8"	4 7/8"	—	—

top of page

GENERAL TERMS AND CONDITIONS

A. All orders placed by the advertiser and received by Canon Communications llc (“publisher”) shall be governed by the provisions of the current MX: Business Strategies for Medical Technology Executives Media Kit (“Media Kit”), including the general terms and conditions stated below.
B. Agency and advertiser expressly warrant that they have the right to publish the advertising. Agency and advertiser shall indemnify publisher against any damages and related expenses (including legal fees) arising from the publication of the advertising.
C. All contents of advertisement are subject to publisher’s approval. Publisher reserves the right to reject or cancel any advertisement, insertion order, space reservation, or position commitment at any time without cause. Publisher reserves the right to insert the word “advertisement” above or below any copy.
D. The positioning of advertisements is at the discretion of the publisher except when an advertiser has paid the preferred position charge and the availability of this position has been confirmed by the publisher (see item G. under Advertising Rates).
E. Publisher is not liable for any costs or damages if for any reason it fails to publish an advertisement. Publisher’s sole liability as to any failure, fault, error, or omission on its part shall be limited to offering a refund of advertising space charges or to publishing the tendered advertising in the next available issue. The publisher has no liability for any errors or omissions in key numbers or advertisers’ index listings. Publisher is not responsible for original materials.
F. Publisher is not liable for delays in delivery and/or nondelivery in the event of an act of God, action by any governmental or quasi-governmental entity, fire, flood, insurrection, riot, explosion, embargo, strikes—whether legal or illegal, labor or materials shortage, transportation interruption of any kind, work slowdown, or any condition beyond the control of publisher affecting production or delivery in any manner.
G. Advertising rates are subject to change upon notice from the publisher. Space reserved prior to any rate change may be canceled by the advertiser or its agency at the time the change becomes effective without incurring short-rate charges, provided the advertisements published to the date of cancellation are consistent with the appropriate frequency or volume rate. Cancellations of space reservations for any other reason, in whole or part by advertiser, will result in an adjustment of the rate (short-rate) based on past and subsequent insertions to reflect actual space used at the earned frequency or volume rate
H. PAYMENT TERMS: All invoices are due and payable upon receipt. Publisher reserves the right to hold advertiser and/or its advertising agency jointly and severally liable for all such monies as are due. All unpaid balances 30 days past invoice date will be assessed a monthly service charge of 1 1/2% of the unpaid balance. Advertisers agree to pay all costs of collection, including reasonable attorney fees, in the event of default of payment.
J. The publisher will not be bound by any terms or conditions, other than those set forth in this Media Kit, unless specifically agreed to in writing by publisher. Publisher is not bound by conditions printed or appearing on insertion orders, or copy instructions which conflict with provisions of this Media Kit. Terms and conditions, other than advertising rates, are subject to change by publisher without notice.

top of page