Direct Mail | Direct Response Postcard Decks | E-Prints and Reprints

Direct Mail

*For more information and a complete set of data cards visit our List Rentals page.

Reach your target audience through Canon Communications LLC's active subscribers. A total of 365,500 professionals across all publications!

The combined subscriber lists of the following groups total:

• 217,500 Medical Manufacturing professionals
  
• 78,500 Electronics professionals
  
• 29,000 Packaging professionals
  
• 67,500 Plastics professionals
  
• 13,000 Nutritional professionals
  

Each list consists of active, highly responsive professionals in the medical device, electronics, packaging or plastics industry. These are buyers and specifiers responsible for purchasing your products and services.

Create Your Own Target Group
Choose from any of the databases listed below, or create your own universe and ask us for the de-duped combination of any two or more of our lists. Select your prospects by:

• Industry category
  
• Job function
  
• Geography
  
• Size of company*
  
• Purchasing category*
  
  *Not available for all titles.
  

Masterfile
Our de-duped masterfile comprises all of our titles. Selections are available upon request.

General Information

• Active subscriber file updated monthly.
  
• Format: 4-up Cheshire labels, pressure-sensitive labels, diskette, magnetic tape, or
  e-mail.
  
• Orders canceled after mail date will be charged full price.
  
• Mail piece subject to Canon Communications LLC's approval.

Your best customers are on the Canon Communications LLC mailing lists
Canon's mailing lists are updated monthly and consist of active subscribers. Call us to help you create a prospect list custom made for your needs. Our experienced list representative will help you target subscribers that fit your "Best Client" profile.

Contact Information
SueEllen Belliveau
List Manager
T: 310/445-3711
F: 310/445-4259
E: sueellen.belliveau@cancom.com

*For more information and a complete set of data cards visit our List Rentals page.

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Put your message directly in the hands of top decision makers who read the industry's most highly respected trade magazines. These individual direct-reply cards are mailed in pack form, addressed by name and title—for less than four cents per client! These postcard decks are mailed to the proven responders of Canon's subscriber list.

Advertise your company's Web site on a postcard and increase your site traffic immediately!

2002 Schedule

Close Date	Mail Date	Postcard Focus	Circulation
Dec 17, 2001	February 2002	Medical Winter Deck	57,000
March 29, 2002	May 2002	Medical Spring Deck	57,000
August 5, 2002	September 2002	Medical Fall Deck	57,000

Rates
Medical Winter, Spring and Fall Decks only
Rates are based on the total number of cards used in a 12-month period.
1 card..................$2,345
2 cards.................$2,320
3 cards.................$2,275
4 cards.................$2,225
5 cards.................$2,190
6 or more cards.......$2,150

Display Advertisers Discounted Rates
Medical Winter, Spring and Fall Decks only
Place 1 or more display ads in either MD&DI or MPMN in a 12-month period and qualify for a discount off the action card rates. Postcard rates for display advertisers:
1 card..................$2,215
2 cards.................$2,185
3 cards.................$2,135
4 cards.................$2,085
5 cards.................$2,050
6 or more cards.........$1,945
Above rates are commissionable.

Postcards Are:

• An easy-to-use format
• Unique because leads go directly to you
• Broad reaching into all levels of the buying team
• Simple, efficient, and direct

Color Rates

Color	Advertisers Rate	Non-Advertiser Rate
2-Color	$345	$395
2-Color PMS	$575	$620
3 or 4-Color	$1,145	$1,225
4-Color, 2-side	$1,425	$1,595

Reserve space early to assure a place in the pack you select.
Call: 973/808-8942
Fax inquiry to: 973/808-6557
Visit: www.devicelink.com

Print Specifications:
Printed offset.
Black ink on white stock.
Trim size is 5 1/2" x 3 1/2".
Safe copy size is 5" x 3".

Shipment of Materials:
Materials must be separately slip sheeted, securely packed, and protected to prevent scratching, puncture, or folding during shipment. Do not fold across image area on progressive proofs.

Send space insertion order, printing materials, proofs, and copy material to:
Ad Management Services
Postcard Deck
Canon Communications LLC
11444 W. Olympic Blvd.
Los Angeles, CA 90064-1549 USA

Phone: 310/445-4215

Be sure to supply artwork for the return side of your card, including your postal indicia and return address.

For more information:
Phone: 310/445-3700  Fax: 310/445-3799
To Reach Your Advertising Contact

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e-Prints and Reprints

E-Prints and Reprints deliver a powerful corporate message.
When your company is featured in our magazines, when an article highlights your technological breakthrough, or when your Corporate Profile is printed on the pages of our magazines—that is, when you're "in the news"—order e-Prints or Reprints from us and put them to work for you!
They're valuable for:

• Clients
• Staff
• Library
• Product or service promotion
• PR campaigns
• Training and seminars
• Trade show handouts
• Web site posting
  and more...

Customize reprints to create your own corporate promotion piece. Add your logo, your advertisement, a list of your corporate offices, your own cover, and any other relevant information you wish to add.

e-Prints add valuable content to your own Web site.**

Contact our office for e-Print and Reprint* Rates
Call: 310/445-3711
Fax: 310/445-4259
Visit: www.devicelink.com

Reprints are an excellent marketing tool used in conjunction with Canon's mailing lists.

Reprints are available from all of Canon's medical publications, including:

• Medical Device & Diagnostic Industry
• Medical Product Manufacturing News
• IVD Technology
• European Medical Device Manufacturer
• Medical Electronics Manufacturing
• Pharmaceutical & Medical Packaging News
• MX
• Call for complete list of all titles.

*Minimum order 100 copies.
**Published articles are copyrighted.
Eligible for Merchandising Dollars

For more information:
Phone: 310/445-3711  Fax: 310/445-4259
To Reach Your Advertising Contact

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