Cancom:MediaKit:Medical Product Manufacturing News:Print Specifications

Print Specifications

Publication is printed by web offset, saddle-stitched with a trim size of 11" x 16".

Standard Advertising Units—Vertical Tabloid

Space Unit — Tabloid Width Depth

2-page spread, gutter bleed only 21 1/2" 15"

2-page spread bleed 22 1/4" 16 1/4"

1-page non-bleed 10 1/4" 15"

1-page bleed 11 1/4" 16 1/4"

Junior spread 15 1/2" 11"

Junior page 7 7/8" 11"

1/2 page non-bleed 4 1/2" 15"

1/2 page bleed 5 1/2" 16 1/4"

1/3 page non-bleed 3 3/8" 15"

1/3 page bleed 4 5/16" 16 1/4"

Standard Advertising Units—Horizontal Tabloid

Space Unit — Tabloid Width Depth

1/2 page non-bleed 9 1/2" 7 1/2"

1/2 page bleed 11 1/4" 8 1/8"

1/3 page non-bleed 9 1/2" 4 7/8"

1/3 page bleed 11 1/14" 5 7/8"

The Buyer’s Guide has standard specifications for a 7 7/8" x 10 3/4" publication.

Standard Advertising Units—Vertical

Space Unit — Standard Width Depth

2-page spread, gutter bleed only 15 1/2" 10"

1 page 7" 10"

2/3 page 4 1/2" 10"

1/2 page 3 3/8" 10"

1/2 page island non-bleed 4 1/2" 7 1/2"

1/2 page island bleed 5 5/8" 8 1/4"

1/3 page 2 3/16" 10"

1/4 page 3 3/8" 4 7/8"

Standard Advertising Units—Vertical

Space Unit — Tabloid Width Depth

1/2 page 7" 4 7/8"

1/3 page 4 1/2" 4 7/8"

Tabloid Page Specs

Tabloid Page — 10 1/4" x 15"
Tabloid Page Bleed — 11 1/4" x 16 1/4"
Junior Page — 7 7/8" x 11"
Standard Page — 7" x 10"
1/2 Page Vertical — 3 3/8" x 10"
1/4 Page — 3 3/8" x 4 7/8"
1/2 Page Island — 4 1/2" x 7 1/2"
1/2 Page Horizontal — 7" x 4 7/8"
1/2 Island Bleed — 5 5/8" x 8 1/4"
2/3 Page Vertical — 4 1/2" x 10"
1/3 Page Vertical — 2 3/16" x 10"
1/3 Page Horizontal — 4 1/2" x 4 7/8"
1/2 Page Tab Horiz. non-bleed — 9 1/2" x 7 1/2"
1/2 Page Tab Vert. non-bleed — 4 1/2" x 15"
1/3 Page Tab Vert. non-bleed — 3 3/8" x 15"
1/2 Page Tab Horiz. bleed — 11 1/4" x 8 1/8"
1/2 Page Tab Vert. bleed — 5 1/2" x 16 1/4"
1/3 Page Tab Vert. bleed — 4 5/16" x 16 1/4"
1/3 Page Tab Horiz. non-bleed — 9 1/2" x 4 7/8"
1/3 Page Tab Horiz. bleed — 11 1/4" x 5 7/8"

A. Bleeds and Spreads: Keep live matter 3/8" from trim, head, foot, and binding edge. Keep crop marks outside of live area.

B. Mecanical Requirements: Offset film negatives (right reading, emulsion-side down). Positive film accepted. Screen recommendation for black and white or 2-color: 133 recommended, 120 acceptable; for 4-color: 133 recommended. Charges will apply for materials requiring alterations, conversion (i.e., positive film), composition, reducing, or enlarging. Screen density: 280% recommended, 300% maximum for 4-color process advertising.

C. Guidance Material: For 4-color advertising, supply one MatchPrint, Chromalin, or similar proof with color bars on publication proofing stock. Full comprehensive and progressive proofs are also acceptable. Thermal, ink-jet, laser and dye-sublimation color proofs are not acceptable. Charges may be incurred for materials without the appropriate color guidance proofs.

D. Paper Stock: Publication is printed on 45-lb coated text stock with 80-lb coated cover stock.

E. Shipment of Materials: Material must be separately slip-sheeted, securely packed, and protected to prevent scratching, puncture, or folding during shipment. Do not fold across image area on progressive proofs. Send space insertion order, printing materials, proofs and copy material to Ad Traffic, Medical Product Manufacturing News,11444 Olympic Blvd., Suite 900, Los Angeles, CA 90064-1549 USA.

F. Film Storage: Film is stored by publisher for 12 months and then destroyed unless advised otherwise in writing by advertiser or its agency.

For more information:
Phone: 310/445-4200 Fax: 310/445-4299
To Reach Your Advertising Contact

top of page

E-mail: sales@devicelink.com