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Print Specifications
Publication is printed by web offset, perfect bound with a trim size of 77/8" x 103/4".
Standard Advertising Units — Vertical
| Space Unit |
Width |
Depth |
| 2-page spread bleed |
16 1/4" |
11" |
2-page spread
gutter bleed only |
15 1/4" |
10" |
1-page bleed
(live area not to exceed 7 1/8" x 10", centered) |
8 1/8" |
11" |
| 1-page non-bleed |
7 1/8" |
10" |
2/3 page bleed
(live area not to exceed 4 1/2" x 10", centered) |
5 1/2" |
11" |
| 2/3 page non-bleed |
4 1/2" |
10" |
| 1/2 page non-bleed |
3 5/16" |
10" |
| 1/2 page island non-bleed |
4 1/2" |
7 1/2" |
1/2 page island bleed
(live area not to exceed 4 1/2" x 7 1/4", centered) |
5 1/2" |
8 1/4" |
| 1/3 page |
2 3/16" |
10" |
1/3 page bleed
(live area not to exceed 2 3/16" x 10", centered) |
3 3/16" |
11" |
| 1/4 page non-bleed |
3 3/8" |
4 7/8" |
Standard Advertising Units — Horizontal
2/3 page bleed
(live area not to exceed 7 1/8" x 7 1/2", centered)
|
8 1/8" |
8" |
| 2/3 page non-bleed |
7 1/8" |
7 1/2" |
| 1/2 page non-bleed |
6 7/8" |
4 7/8" |
| 1/3 page non-bleed |
4 1/2" |
4 7/8" |
A. Bleeds and Spreads: Keep live matter 3/8" from
trim, head, foot, and binding edge. Keep crop marks outside live
area.
B. Mechanical Requirements: Offset film negatives
(right reading, emulsion-side down). Positive film accepted. Screen
recommendation for black and white or 2-color: 133 recommended,
120 acceptable; for 4-color: 133 recommended. Charges will apply
for materials requiring alterations, conversion (i.e., positive
film), composition, reducing, or enlarging. Screen density: 280%
recommended, 300% maximum for 4-color process advertising.
C. Guidance Material: For 4-color advertising, supply
one MatchPrint, Chromalin, or similar proof with color bars on publication
proofing stock. Full comprehensive and progressive proofs are also
acceptable. Thermal, ink-jet, laser, and dye-sublimation color proofs
are not acceptable. Charges may be incurred for materials without
the appropriate color guidance proofs.
D. Paper Stock: Publication is printed on 45-lb matte
coated text stock with 6 pt. coated cover stock.
E. Shipment of Materials: Material must be separately
slip-sheeted, securely packed, and protected to prevent scratching,
puncture, or folding during shipment. Do not fold across image area
on progressive proofs. Send space insertion order, printing materials,
proofs and copy material to: Ad Traffic, Medical Electronics
Manufacturing, 11444 W. Olympic Blvd., Los Angeles, CA 90064-1549
USA.
F. Film Storage: Film is stored by publisher for 12 months
and then destroyed unless advised otherwise in writing by advertiser
or its agency.
For more information:
Phone: 310/445-4200 Fax: 310/445-4299
To Reach Your Advertising Contact
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