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General Information
A. 2002 Rate Card. Issued October 2001; rates effective spring 2002 issue.
B. Published twice a year. Established 1992.
2002 Advertising Rates
Black & White Unit Rates
| |
1x |
4x |
6x |
12x |
| Full page |
$4005 |
$3825 |
$3750 |
$3695 |
| 2/3 page |
$3325 |
$3175 |
$3120 |
$3065 |
| 1/2 island |
$2945 |
$2805 |
$2755 |
$2700 |
| 1/2 page |
$2475 |
$2370 |
$2320 |
$2280 |
| 1/3 page |
$1855 |
$1765 |
$1740 |
$1705 |
| 1/4 page |
$1540 |
$1480 |
$1455 |
$1415 |
Color Rates
4A (AAAA) Standard Colors (red, blue, green, yellow)
| 1 standard color per page | $805 | | 1 matched color per page | $970 |
| 1 metallic color per page | $1150 |
| 3 or 4 color process per page | $1620 |
A. Rates earned based on number of insertions within a 12-month period from the due date of the first insertion. Each page or fractional page counts as an insertion, as do units within a multiple-page advertisement. Two-page spread counts as two insertions toward the fulfillmentof a contract.
B. Bleed: No charge.
C. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.
D. Combo Rates: Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.
E. Preferred Positions: Earned rate plus $295. Contact publisher for availability of such positions.
F. Inserts:
G. Closing Dates: All space orders and materials are due as follows: Spring 2002 Buyers Guide Issue: March 2002; Fall 2002 Designers Guide: August 2002. Cancellations are not accepted after closing.
H. Commissions:
a. Agency commission 15%.
b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.
c. All accounts past 30 days will be assessed a monthly service charge of 11/2% of the unpaid balance.
I. Terms & Conditions
For more information:
Phone: 310/445-4200 Fax: 310/445-4299
To Reach Your Advertising Contact
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Communications LLC.
All rights reserved.
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