Cancom:MediaKit:Medical Device & Diagnostic Industry:Print Specifications

Print Specifications

Publication is printed by web offset, perfect bound with a trim size of 7 7/8" x 10 3/4".

Standard Advertising Units — Vertical

Space Unit Width Depth

2-page spread bleed 16 1/4" 11"

2-page spread
gutter bleed only 15 1/4" 10"

1-page bleed
(live area not to exceed 7 1/8" x 10", centered) 8 1/8" 11"

1-page non-bleed 7 1/8" 10"

2/3 page bleed
(live area not to exceed 4 1/2" x 10", centered) 5 1/2" 11"

2/3 page non-bleed 4 1/2" 10"

1/2 page 3 5/16" 10"

1/2 page island 4 1/2" 7 1/2"

1/2 page island bleed
(live area not to exceed 4 1/2" x 7 1/4", centered) 5 1/2" 8 1/4"

1/3 page 2 3/16" 10"

1/3 page bleed
(live area not to exceed 2 3/16" x 10", centered) 3 3/16" 11"

1/4 page 3 3/8" 4 7/8"

Mart (special issues only) 2 1/8" 4 5/8"

Standard Advertising Units — Horizontal

2/3 page bleed
(live area not to exceed 7 1/8" x 7 1/2", centered) 8 1/8" 8"

2/3 page non-bleed 7 1/8" 7 1/2"

1/2 page 6 7/8" 4 7/8"

1/3 page 4 1/2" 4 7/8"

A. Bleeds and Spreads: Keep live matter 3/8" from trim, head, foot, and binding edge. Keep crop marks outside of live area.

B. Mechanical Requirements: Offset film negatives (right reading, emulsion-side down). Positive film accepted. Screen recommendation for black and white or 2-color: 133 recommended, 120 acceptable; for 4-color: 133 recommended. Charges will apply for materials requiring alterations, conversion (i.e., positive film), composition, reducing, or enlarging. Screen density: 280% recommended, 300% maximum for 4-color process advertising.

C. Guidance Material: For 4-color advertising, supply one MatchPrint, Chromalin, or similar proof with color bars on publication proofing stock. Full comprehensive and progressive proofs are also acceptable. Thermal, ink-jet, laser and dye-sublimation color proofs are not acceptable. Charges may be incurred for materials without the appropriate color guidance proofs.

D. Paper Stock: Publication is printed on 45-lb coated text stock with 80-lb coated cover stock.

E. Shipment of Materials: Material must be separately slip sheeted, securely packed, and protected to prevent scratching, puncture, or folding during shipment. Do not fold across image area on progressive proofs. Send space insertion order, printing materials, proofs, and copy material to Ad Traffic, Medical Device & Diagnostic Industry, 11444 W. Olympic Blvd., Los Angeles, CA 90064-1549 USA.

F. Film Storage: Film is stored by publisher for 12 months and then destroyed unless advised otherwise in writing by advertiser or its agency.

For more information:
Phones: 310/445-4215 or 310/445-4204 | Fax: 310/445-3799
To Reach Your Advertising Contact

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E-mail: sales@devicelink.com