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Unique Advertising Opportunities

Medical Device & Diagnostic Industry offers advertisers exciting new ways to get their product or service message across to our targeted audience of industry professionals. These special ads also count toward fulfillment of ad insertion contracts.

Ask your account executive for details and special advertising rates for the following ad formats:

1/2 Cover Ads These ads grab the attention of the reader the instant the issue is picked up! Bound into the left side of the front cover, this ad overlays the cover and becomes the first message the reader sees.

Belly Bands These wraparound ads are a perfect way to break through to your target market—the reader can't open the issue without noticing the paper band around it first! Belly Bands are especially effective for issues that receive bonus distribution at the various trade shows where MD&DI is distributed during the year.

Inserts Your preprinted inserts—catalogs, technical bulletins, spec sheets, promotional mailings, and more—can be inserted into any issue for very reasonable rates. This is a great way to distribute your literature straight into the hands of industry buyers and specifiers.

French Door Open the door to increased sales for your company! The French Door ad appears under the cover of the issue, which is cut down the center to reveal the ad underneath. It is irresistible—the reader just has to open the cover to see what is inside!

Classified Advertising

A COST-EFFECTIVE WAY TO REACH MD&DI SUBSCRIBERS! Deliver your company's message with an affordable classified ad in MD&DI. Both classified line ads and classified display ads offer you access to MD&DI's 50,540 subscribers at very reasonable rates. Whether you're looking to fill a position or market products and services, classified ads are an efficient media purchase. Classified line ads are available at only $5.25 per word, with a 50-word minimum. The first few words of the ad are in boldface with the rest of the ad in paragraph form. No graphics or special type may be used in line ads. Classified display ads start at just $315 per inch. Minimum depth is 1 inch; maximum classified display depth is 4 inches. 1/2-inch increments are available. Color: Add blue to your classified display ad for $85 per insertion. Production Services: Your classified display ad can be designed to include such elements as special rules or borders, display type, or company logo for the production charge of $30 per inch. Classified Display Ad Specs: All ads must be exactly 2 3/16 inches wide. Frequency discounts on classified ads allow you to maximize your ad dollars. 3x advertiser - 5% discount 6x advertiser - 10% discount 12x advertiser - 20% discount Classified Rates are Noncommissionable. Popular advertising categories for MD&DI classifieds include: recruitment; consulting; and all types of materials, components, equipment, and services. See MD&DI's editorial calendar at the beginning of this section for ad close dates.

Marketing Services

LitPak
LitPak is an effective, low-cost way to keep your company literature in front of potential customers. The cost is only $895 for a 1/12-page in the April and December issues. LitPak features the cover of your brochure in full color, a 45-word description, and a Reader Service number for sales leads.

WebMart
The WebMart will be a special section of the magazine devoted to promoting supplier Web sites. With all of the Web sites available to your prospects in the medical manufacturing industry, WebMart will allow you to distinguish your site as an important Internet resource. WebMart is offered in May and October and features a graphic image of your home page, a description of the site, and the Web address. WebMart is a 1/10-page, 4-color ad that costs only $895.

Advertising Study
All advertisers who book a 1/2-page or larger ad in the February issue will be included in this exclusive ad performance study—FREE!

This comprehensive study was designed by our research department to give you vital, personalized feedback about the effectiveness of your ad.

You'll receive an individualized report detailing the most effective way to target valuable MD&DI subscribers!

Market Research
From individual awareness studies to follow-up reports, MD&DI offers special market research programs to meet your needs. Ask your Account Executive for details.

MD&DI Mart
The MD&DI Mart allows you to reach 50,540 medical manufacturing professionals at a very cost-effective rate. Offered at a rate of $895, these special 1/6-page ads can be purchased in the February and August issues of MD&DI.

Leads through E-mail Via MD&DI RequestLink Visitors to www.devicelink.com/mddi or readers responding to the magazine using RequestLink can easily search for products and services using our advanced on-line database. A series of user-friendly forms allow us to collect the respondent's contact information and information request. This sophisticated system then e-mails this information directly to advertisers in a timely manner allowing your company to respond faster than ever before! The Reader Service card system will still continue; however, any leads generated from these cards will now be e-mailed to your company. Ask your account representative for more details on how this new system benefits you!

For more information:
Phone: 310/445-4200 Fax: 310/445-3799
To Reach Your Advertising Contact

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