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Editorial

With nearly 1000 pages of editorial a year and the participation of the device industry's leading experts, MD&DI offers breadth and depth of insights and information unmatched by any other industry publication.

Feature Articles
Saved for reference and widely cited, MD&DI's authoritative feature articles cover the full range of device industry issues. Supplementing the peer-reviewed technical articles on specific technologies are broader overview articles on key business, regulatory, and industry topics.

News
Leading off each issue of MD&DI, the news section features news analysis and insights unmatched by any other industry publication.

"MD&DI has proven to be both a fantastic editorial resource and lead generator. It remains one of the staples of our marketing plan."

—Dave Williams, Director Sales and Marketing Services, Burron OEM Division, B. Braun Medical Inc.

Columns

Supplementing MD&DI's feature articles and news stories are columns written by both regular and guest industry observers.
Washington Wrap-Up—	a monthly must-read for insights into FDA and regulatory developments.
First Person—	guest editorials on a range of topics.
Verbatim—	Q&A interviews with industry movers and shakers.
R&D Digest—	detailed reports on new developments in applied medical technology.
Industry Snapshot—	a last-page graphic summary of vital industry statistics.
Medical Plastics and Biomaterials—	advice on selecting, processing, and using medical materials.
MPB Bulletin Board—	prominent coverage of materials-related products and services.

Medical Design Excellence Awards Issue
In its June 2002 issue, MD&DI will again highlight the winners of the medical device industry's most prestigious honors for product development—the Medical Design Excellence Awards. This annual international program recognizes outstanding achievements in the design of finished medical devices and packaging. Product categories include

• Critical-care and emergency medicine products
• Dental instruments, equipment, and supplies
• Finished packaging
• General hospital devices and therapeutic products
• Implant and tissue-replacement products
• In vitro diagnostics (biochemicals for diagnostic use, related instrumentation, and home-use devices)
• Over-the-counter and self-care products
• Radiological and electromechanical devices (diagnostic imaging devices, energy-emitting therapy devices)
• Rehabilitation and assistive-technology products (healthcare furnishings, patient-transfer equipment, and home-use medical equipment and supplies)
• Surgical equipment, instruments, and supplies

The June issue features the best in the industry, and is closely read by medical product developers looking for an edge in highly competitive markets. By advertising in this issue, you can reach the most highly motivated specifiers of products and services in the device industry.

If your company seeks to make a statement about its dedication to award-winning quality, this issue is the place to be.

Ask your account executive about awards program sponsorship opportunities.

Ad Close Date: April 30, 2002

Products & Services Focus
Industry leaders rely on MD&DI's Products & Services section for detailed information about the latest products and services available on the market.

This section covers important categories of new products and services that are of particular importance to medical manufacturers.

If your company is involved in any of the important areas specified in the table below, you'll want to advertise in the issue that emphasizes your market segment.

2002 Products & Services Topics

JANUARY.....................Metal Fabrication FEBRUARY...................Motors MARCH........................Laser Processing APRIL...........................Electronic Components MAY.............................Sensors JUNE.............................Testing and Inspection JULY.............................EMI/RFI Shielding AUGUST........................Extrusion SEPTEMBER..................Claenroom Technoligies OCTOBER......................Filters and IV Components NOVEMBER...................Vision Systems DECEMBER....................Pumps and Valves

This is an ideal opportunity to catch your prospects' attention while their thoughts are focused on your area of expertise.

Buyer Intention Reports

Available only to advertisers, Buyer Intention Reports supply you with key prospects with identified purchase plans to help you maximize sales efforts. Now timelier than ever, your Buyer Intention Report will be prepared at the same time your ad appears in the issue. Buyer Intention Reports will cover the following product areas in 2002:
JANUARY	Printing & Surface Treatment
FEBRUARY	Electronic Components
MARCH	Metal Fabricating Services
APRIL	Tubing
MAY	Sterilization
JUNE	Pumps and Valves
JULY	Filters and IV Components
AUGUST	Packaging
SEPTEMBER	Molding
OCTOBER	Testing
NOVEMBER	Assembly
DECEMBER	Adhesives

For more information:
Phone: 310/445-4200 | Fax: 310/445-3799
To Reach Your Advertising Contact

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