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Circulation

50,540 Qualified Subscribers.*
Medical Device & Diagnostic Industry has the highest number of subscribers of any trade journal for medical manufacturers.

circulation by job function

circulation by type of industry

Source: BPA International, June 2001 Circulation Statement.

Superior Pass-along Rate—162,703**
MD&DI is seen by more industry professionals than just our subscriber base!

According to BPA's Research Study, each copy of MD&DI is seen by 2.2 additional industry professionals.**

Your advertising message can reach more than THREE TIMES the number of potential buyers who are active MD&DI subscribers. This means MORE value for your ad dollars!

**Source: November 2000 BPA Pass-along Study.

Reach by Job Function	Total Reach
Product Design Engineer	35,227
Research and Development	33,883
Production/Manufacturing	17,848
Quality Assurance/Control	19,470
General/Corporate Mgmt.	26,794
Project/Process/Facility Eng.	9,817
Marketing	9,613
Materials Mgmt./Inventory Control/Other	2,367
Regulatory/Legal Affairs	5,872
Purchasing/Specifying	1,812
TOTAL	162,703

"As an aggressive, new, growth-oriented company, we view MD&DI as a key component in maximizing our exposure to the medical OEM community. Canon publications have been instrumental in allowing us to achieve our established sales goals and objectives"

—Steve Walsh, Director Sales & Marketing, VitalMED Inc.

"MD&DI is my first 'one stop' resource for all facets of my product and development needs. Their resources give me all the information I need to stay current with the latest trends in material, machinery suppliers, contract services, and third-party vendors...an indispensable marketing tool!"

—Thomas Iliadis, Director Process Development, Enhance Pharmaceuticals Inc.

MD&DI Readership Survey Results Prove That MD&DI Delivers!

95% of MD&DI subscribers are ACTIVELY INVOLVED in the purchasing and decision-making process. MD&DI Reader Profile: Purchase involvement by job title.*

The majority of MD&DI subscribers prefer direct, immediate response to advertisements or new product descriptions via the Web or 800 numbers—and they use more than one method of contact. What are your preferred method(s) for responding to advertisements or new product descriptions in trade publications?*

Four out of every five subscribers rate MD&DI highly for its job usefulness, excellent information, and coverage of latest technologies. What is your level of agreement with each of the following statements about MD&DI?*

MD&DI subscribers rate advertisements in trade publications as the most important source of supplier information. MD&DI Reader Profile: Product sourcing importanc.*

*Source: MD&DI 1999 Readex Readership Survey.
Percentage of respondents who indicated "extremely important" or "important."

For more information:
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