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General Information

A. 2002 Rate Card. Issued October 2001; rates effective January 2002 issue.
B. Published monthly. Established 1979.
C. BPA Audited.

2002 Advertising Rates

Black & White Unit Rates

	1x	4x	6x	10x	12x	18x	24x	36x
Full page	$7005	$6535	$6005	$5905	$5790	$5730	$5610	$5450
2/3 page	$5675	$5285	$4925	$4800	$4690	$4625	$4540	$4380
1/2 island	$4915	$4595	$4250	$4160	$4075	$4020	$3960	$3825
1/2 page	$4270	$3990	$3700	$3605	$3530	$3475	$3405	$3310
1/3 page	$3145	$3000	$2805	$2705	$2670	$2630	$2580	$2510
1/4 page	$2520	$2385	$2205	$2170	$2120	$2080	$2045	$1990

Color Rates
4A (AAAA) Standard Colors (red, blue, green, yellow)

1 standard color per page	$815
1 matched color per page	$915
1 metallic color per page	$1325
3 or 4 color process per page	$1630

A. Rates earned based on number of insertions within a 12-month period from the date of the first insertion. Each page or fractional page counts as an insertion, as do units within a multiple-page advertisement. Two-page spread counts as two insertions toward the fulfillment of a contract.
B. Bleed: No charge.
C. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.
D. Combo Rates: Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.
E. Preferred Positions: Earned rate plus $315. Contact publisher for availability of such positions.
F. Classified Advertising Rates: Line classifieds are available at a rate of $5.25 per word, with a 50-word minimum. Classified display ads are available at a rate of $315 per inch, 1" minimum, 4" maximum depth, and must be exactly 2 3/16" wide. Camera-ready art must be supplied for classified display ads. Frequency discounts available. Medical Device & Diagnostic Industry classified advertising appears in every issue of publication. Closing date for order and materials is the 23rd of the second month preceding publication. Classifieds are not commissionable. Recruitment display ads are available and follow the same mechanical and rate specifications as regular display advertising.
G. Closing Dates: All space orders and materials are due usually on the 25th of the second month preceding issue. Cancellations are not accepted after closing. Please review close dates on the editorial calendar.
H. Commissions:
a. Agency commission 15%.
b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.
c. All accounts past 30 days will be assessed a monthly service charge of 1 1/2% of the unpaid balance.
I. Terms & Conditions

For more information:
Phone: 310/445-4200 | Fax: 310/445-3799
To Reach Your Advertising Contact

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