6 years ... 4 million visitors ... 20 million views ... 18,000 pages ... 4000 companies

 

What is MDL and what makes it the most effective and economic on-line media buy?

General-interest sites (either consumer or business to business) can deliver millions of ad impressions each day, but the percentage of qualified viewers is very low. True value for any online media campaign can only be found where there is a highly focused Internet media-buy directed squarely at your target audience. Medical DeviceLink (MDL) fulfills that need and more. As the 6-year old platform website for the medical device industry, MDL is not only the undeniably superior and best-established information resource for medical manufacturing professionals, but for the industry as a whole. Tools and information, community and collaboration are all hallmarks of MDL, and our continuously expanding base of registered users and frequent visitors is a testament to the power of this vision. Medical DeviceLink also enjoys the unprecedented advantage of extensive, ongoing promotion--both domestic and international--in Canon Communications' leading medical device industry publications: Medical Device & Diagnostic Industry, Medical Product Manufacturing News, European Medical Device Manufacturer, Medical Electronics Manufacturing, MX, and IVD Technology. In addition, Medical Device Link has a prominent place at the industry's premier trade shows--MD&M West, MD&M East, MD&M Minnesota, and MEDTEC in Europe--where it is demonstrated live to thousands of medical device industry professionals. You simply cannot find a better or more comprehensively penetrating on-line media buy in any industry. If your target market is medical manufacturing or medical devices more generally, MDL is your obvious choice.

Traffic

MDL's importance in the medical device industry is apparent. Nowhere is this more clearly demonstrated than when looking at our traffic. In last year alone we averaged 2.4 million visitors, and over 14 million page views. That means there were nearly 14 million ad impressions in a 12-month period all targeted to the key audiences of our advertisers. You can take advantage of this same enormous growth.

ROI

Targeted on-line business to business advertising is about having your message constantly at the forefront of the user experience. MDL's highly focused media opportunities offer unparalleled results. Because of our traffic and place in the industry, you can be assured that your media investment is achieving maximum results. One such result? Our banner advertisers average over 30,000 impressions every month.

Year 2001 Media Opportunities

Advertising Advertising on-line is no longer something that can be ignored. We recognize this, and MDL offers a range of far-reaching advertising opportunities that are friendly to new online advertisers and seasoned veterans alike. We have three main packages which are intended to provide comprehensive exposure to suppliers and marketers within the industry and for those seeking to enter the industry. Two packages provide for featured company listings in our suppliers guides, and the third combines this with a banner advertising campaign that reaches over the entire website. Additionally, we offer banner-only campaigns that can reach over the entire website or can be even further targeted within sections of the site. These make excellent companion buys to some of our sponsorship opportunities as well as for those buyers more interested in exposure than in onsite sourcing. Sponsorships Helping to build a successful and intuitive online experience is one of the most effective ways companies can center their brand in the minds of those professionals who incorporate the website into their workday. Sponsoring, and helping to build that experience will give you an edge. As the platform site for the industry, MDL has a number of very attractive sponsorship opportunities that run the gamut from site sponsorship to sectional sponsorship to key word sponsorship. There are many combinations possible, but these are provided on a first come first served basis, with options for exclusivity. Contact your account executive to arrange a sponsorship that will enhance your standing in the industry as well as effectively market your brand. Custom Programs We recognize, that for many media buyers, standard solutions fail to grasp either the entire value statement, or miss key components of the targeted market. For these buyers, MDL can craft unique and powerful media programs that will deliver exceptional results. Your account executive can work with you to design a campaign on MDL, and can draw from the expertise throughout Canon's Digital Media Division to execute the program.

Recruitment & The MDL CareerCenter

Finding new employees is harder than ever, and the web can be a key ally in keeping your ranks fully staffed. MDL's CareerCenter is the premier place in the medical device industry to find the talent you need to grow your business, deliver your prototype, or rewrite your rules. One time postings, as well as long term subscriptions are available. Contact your account executive for more information.

Your Account Executives

Alaleh Konoudi - Sales Manager, 310/445-3717 Kim Droge - Eastern Senior Account Executive, 904/223-4571 Dayna Shapiro - Account Executive - CareerCenter, 310/445-3754

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