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2002—2003 Buyers Guide Issue

Year-Round Reference Source

The IVD Technology Buyers Guide is an annual reference issue that is used by diagnostic industry decision makers all year long to make critical purchasing decisions!

Published in October 2002, the Buyers Guide provides diagnostic manufacturers with the latest information on chemicals, components, equipment, materials, and services they need.

Easy-to-Use Format
Nine different categories are presented in the Buyers Guide exclusive easy-to-read grid. This grid format allows buyers to locate your source and contact information quickly and easily.

The Buyers Guide issue also includes a selection of company descriptions and an index that cross-references each company by section and ad page. In addition, each company listing includes phone and fax numbers for faster reader response.

Over 1200 Suppliers Listed
Last year, the nine sections contained more than 100 categories—and listed over 1200 companies!

• Biochemicals & Chemical Reagents • Filters, Membranes and Bioseparation Equipment & Supplies • Assay System Components • Tools for Molecular Diagnostics • Electronic and Mechanical Components & Software

• Packaging and Labeling Materials & Components • Manufacturing Equipment & Supplies • Contract Manufacturing • Consulting Services

Increase Buyer Awareness of Your Company and Products
Advertising in the Buyers Guide issue increases both company visibility and product awareness. Your company name will be seen again and again by potential buyers and specifiers who refer to the Buyers Guide all year long!

Stand Out from Your Competitors
If you are a supplier to the in vitro diagnostic market, advertising in the Buyers Guide issue is a must. As an advertiser, your company name will be highlighted in boldface type in both the Buyers Guide grid and the company index, making it easier for potential customers to locate you.

Bonus Distribution
All year long at major events!
Extra value for your ad dollars! This issue will be seen by trade show attendees throughout 2002 and 2003 at major diagnostic events, including:

AACC/Clinical Laboratory Exposition
AACC/Oak Ridge Conference
AACC/San Diego Conference
AMDM Annual and Focus Meetings
MEDICA

...plus Canon Communications' own MD&M West, East, and Minneapolis, and MEDTEC Conferences and Exhibitions.

Ad Closing Date:
September 9, 2002

For more information:
Phone: 310/445-4200  Fax: 310/445-3799
To Reach Your Advertising Contact

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