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Marketing Services

AACC Advertising Package
June 2002 and July/August 2002 Issues
Attendees of the AACC/Clinical Laboratory exposition will take notice of your products and services when you advertise in IVD Technology's pre-show and show issues.

Advertise in both the June and the July/August issues with a minimum of a 1/2 page or larger advertisement and you'll receive a FREE 1/2 page Capabilities Profile in the June issue. Advertisers running smaller than a 1/2 page in the June and July/August issue can purchase a Capabilities Profile at a discount rate. Call your account executive for qualifying details.

June—AACC Pre-Show Issue
• FREE Capabilities Profile. Advertisers in both the June and July/August issues with 1/2 page or larger ads qualify to receive a FREE Capabilities Profile—a 1/2 page advertorial devoted to your company's products and services featured within the AACC Preview Spotlight section.
• A four-color photo and press release in our AACC Preview Spotlight section.
• PLUS Bonus Distribution of this issue at AACC.

July/August—AACC Show Issue
• A four-color photo and press release in our AACC Exhibitor Spotlight section.
• A counter-card lamination of your advertisement to display at your booth.
• Your AACC booth # added to your advertisement and Spotlight.
• Your AACC booth # highlighted in our Index to Advertisers.
• PLUS Bonus Distribution of this issue at AACC.

AACC 2002 Advertiser Combination Package
Ad Close Date:
May 2, 2002

Leads Through E-Mail Via IVD RequestLink
Visitors to www.devicelink.com/ivdt or readers responding to the magazine using RequestLink can easily search for products and services using our advanced on-line database. A series of user-friendly forms allow us to collect the respondent's contact details and information request. This sophisticated system then e-mails this information directly to your company in a timely manner—allowing advertisers to respond faster than ever before! The Reader Service card system will continue; however, any leads generated from these cards will now be e-mailed to the advertiser. Ask your account executive for more details on how this new system benefits you!

Spotlights
Spotlights are a great way to highlight your products and services to in vitro diagnostics manufacturers.

These four-color product or literature releases, FREE to qualified advertisers, offer your company a chance to receive additional exposure and inquiry generation by giving readers an opportunity to request information on a single category of products.

January/February	Manufacturing Equipment & Supplies; Filters, Membranes, & Bioseparation Eqpt.
March	Tools for Molecular Diagnostics; Packaging for Diagnostics
April	Contract Services
May	Biochemicals & Chemical Reagents
June	AACC Preview
July/August	AACC Exhibitor Showcase
September	Assay System Components
November/December	MEDICA Exhibitor Showcase

WebPak
Diagnostics manufacturers are using the Internet more than ever to conduct business. Tell them about your company and help them locate your home page with WebPak, FREE to display advertisers in the January/February and the November/December issues.

WebPak creates interest in your company and directs your target audience to your Web site. You provide us with the exact Internet address of the Web page you want to feature in WebPak. Include a 35- to 45-word description with your insertion order. We'll use a screen shot of your home page as your WebPak graphic image.

Literature Showcase
The Literature Showcase is an effective way to keep your latest literature in front of your potential customers. FREE to display advertisers in the March issue, the Literature Showcase will feature the cover of your catalog, brochure, or tech sheet in full color; a 45-word description; and a Reader Service number for sales inquiries.

Web Site Profiles
Reaching the largest subscriber base of in vitro diagnostics manufacturing professionals, IVD Technology's Web Site Profile is the place to promote your company's Web site. Available to 1/4-page or larger advertisers in the April issue, the Web Site Profile includes a screen shot of your home page along with a description of what the site has to offer. A crucial aspect of a Web site's success is promotion, and the IVD Technology Web Site Profile is an excellent opportunity to increase visibility, awareness, and visits to your site.

Web Site Profile Rates 4-Color ..........................$2785 Black & White ...............$2090

Corporate Profiles
Corporate Profiles give you the opportunity to tell your company story in more detail than in a regular product ad. These full-page advertorials run in addition to your regular ad insertion.

For just $2090 for black & white and $2785 for four color, the Corporate Profile will help increase awareness of your company and the products and services you offer. Readers have told us that they greatly appreciate this information—they value the chance to learn more about your company and its commitment to the diagnostics market.

Corporate Profiles are available to all advertisers booking a 1/4-page or larger ad in the September issue. All you need to provide is one, two, or three black & white photos along with a 350-word description. We handle all the typesetting and production.

Additional Advertising Opportunities

IVD Technology offers advertisers exciting new ways to get their product or service message across to our targeted audience of industry professionals.

Ask your account executive for details and advertising rates for these special advertising formats:

Half Cover Ads: These ads grab the attention of the reader the instant the issue is picked up! Bound into the left side of the front cover, this ad overlays the cover and becomes the first message the reader sees.

Belly Bands: These wraparound ads are a perfect way to get your product or service noticed by your target market—the reader can't open the issue without noticing the paper band around it first! Belly Bands are especially effective for issues that receive bonus distribution at the various trade shows where IVD Technology is distributed during the year.

Inserts: Your prepared inserts—catalog, technical bulletins, spec sheets, promotional mailings, business reply cards, and more—can be inserted into any issue for very reasonable rates. Inserts are a great way for your company to stand out and get information into the hands of key prospects and buyers.

For more information:
Phone: 310/445-4200  Fax: 310/445-3799
To Reach Your Advertising Contact

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