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Circulation | Editorial | Editorial/Advertising Calendar
2002/2003 Buyers Guide Issue | Marketing Services | Advertising Rates
Print Specifications | General Terms & Conditions

General Information

A. 2002 Rate Card. Issued October 2001; rates effective January/February 2002 issue.
B. Published nine times a year. Established 1995.
C. BPA Audited.

Advertising Rates

	1x	4x	7x	9x	12x	18x
Full Page	$3485	$3185	$2910	$2805	$2700	$2580
2/3 Page	$2790	$2555	$2330	$2260	$2185	$2140
1/2 Island	$2415	$2240	$2040	$1980	$1910	$1875
1/2 Page	$2090	$1920	$1755	$1695	$1630	$1600
1/3 Page	$1570	$1435	$1310	$1270	$1235	$1200
1/4 Page	$1215	$1120	$1030	$1005	$965	$950

Color Rates
4A (AAAA) Standard Colors (red, blue, green, yellow)

1 standard color per page	$785
1 matched color per page	$960
1 metallic color per page	$1000
3 or 4 color process per page	$1420

A. Rates earned based on number of insertions within a 12-month period from the date of the first insertion. Each page or fractional page counts as an insertion, as do units within a multiple-page advertisement.
Two-page spread counts as two insertions toward the fulfillment of a contract.
B. Bleed: No charge.
C. Cover Rates: Contact publisher for rates and availability. Sold on schedules only.
D. Combo Rates: Substantial savings can be realized on basic rates when ads are also placed in other Canon publications. Contact account executive for details.
E. Preferred Positions: Earned rate plus $425. Contact publisher for availability of such positions.
F. Inserts:
G. Recruitment display ads are available and follow the same mechanical and rate specifications as regular display advertising.
H. Closing Dates: All space orders and materials are due on the date of close of the issue. Cancellations are not accepted after closing.
I. Commissions:
• a. Agency commission 15%.
• b. Invoices are due and payable upon receipt. No commission allowed on production charges by publisher.
• c. All accounts past 30 days will be assessed a monthly service charge of 1 1/2% of the unpaid balance.
J. Terms & Conditions

For more information:
Phone: 310/445-4200  Fax: 310/445-3799
To Reach Your Advertising Contact

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