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2002/2003 Buyers Guide Issue | Marketing Services | Advertising Rates
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Profile • The ONLY publication specifically devoted to the worldwide development and manufacturing of in vitro diagnostics! • 15,040* total subscribers from the leading diagnostic companies, including 1,706* subscribers from Europe. • IVD Technology reaches additional technical and management personnel in the in vitro diagnostics industry through bonus distribution at international trade shows such as AACC, MEDICA, and ICCC. • 86% of IVD Technology readers are involved in the purchasing process of products and services for their company.** * BPA International June 2001 Circulation Statement ** Source: IVD Technology 2000 Reader Survey

Driven by advancing technologies, in vitro diagnostic manufacturers are being challenged to develop products that are more portable, more accurate, faster, cheaper, and smaller. NOW is the time to tap into the $20+ billion buying power of the worldwide in vitro diagnostic market.

Readership**
IVD Technology attracts your most valuable and captive audience! Our subscribers:

• Spend an average of 46 minutes reading an issue of IVD Technology.
• Take action after seeing an advertisement in IVD Technology (80% of readers).
• Are involved in the purchasing process of products and services for their companies (86% of readers).

Products and services recommended, specified, and purchased by IVD Technology readers include:

Biochemicals and Chemical Reagents: antibodies, antigens, antisera, enzymes, controls and calibrators, growth media, reagents, lipids, and hormones.

Filters, Membranes, and Bioseparation Equipment and Supplies: membranes, test strips, wicks, filters, filtration supplies, and chromatography equipment, materials, and supplies.

Assay System Components: custom-molded disposables, instrument housings, pipettes, syringes, droppers, tips, slides, tubes, dishes, microwell plates, microspheres, beads, lancets, swabs, and sample collection devices.

Tools for Molecular Diagnostics: amplification technologies, detection equipment and reagents, DNA sequencing equipment and reagents, electro-osmosis, electrophoresis, probe design and synthesis equipment, protein sequencing equipment and reagents, sample collection and preparation supplies, and software for molecular biology.

Electronic and Mechanical Components and Software: cables, connectors, input and output devices, power supplies, sensors, switches, software for instrumentation control and product design, fluid-handling components, motors, and circuit boards.

Packaging and Labeling Materials and Components: ampules, bottles, vials, closures, stoppers, display packaging, cartons, boxes, labels, clamshells, blisters, desiccants, films, foils, shipping containers, and insulated shippers.

Manufacturing Equipment and Supplies: adhesives, coatings, bioreactors, fluid-handling equipment, lyophilization equipment, packaging/labeling/bar coding equipment, slitters, surface modification equipment, component-assembly equipment, laminating equipment, sterile processing equipment, and cleanroom equipment.

Contract Manufacturing: bioprocessing, liquid or powder dispensing and filling, packaging/labeling, product assembly, converting, die-cutting, lamination, lyophilization, microfabrication, product testing, and sterilization.

Consulting Services: clinical research, legal affairs, market research services, product R&D and design, quality systems certification, site selection, marketing, patenting, and regulatory affairs.

**Source: IVD Technology 2000 Reader Survey.

For more information:
Phone: 310/445-4200  Fax: 310/445-3799
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