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The Purchasing Team

Creating a Successful Partnership

Choosing the right supplier
A Collaborative Effort
Representatives from many departments in a medical manufacturing company are involved in purchasing decisions when bringing a new product successfully to market. This means that you need to reach all levels of decision makers who have input in choosing suppliers. Each phase of product development must be strictly monitored to comply with FDA guidelines—and suppliers that can help medical manufacturers adhere to FDA requirements yet still develop cost-effective products will be the suppliers that medical manufacturers choose as part of their development team.

Sell to the entire buying team As part of a successful marketing strategy, suppliers will want to reach the entire buying team. As the leading publications in the industry, Medical Device & Diagnostic Industry (50,500 circulation) and Medical Product Manufacturing News (38,000 circulation) reach all levels of industry professionals with only a 14.8%* overlap in circulation. This overlap occurs because some subscribers have job functions that require them to subscribe to both. Such a high number—85.2% (or 75,470 subscribers)—of unduplicated circulation guarantees you'll reach more qualified and responsive medical device manufacturing professionals. By advertising in both publications, you not only reach more buyers...you'll increase sales!

Reaching the Target Market
Smart suppliers know they can make their products and services invaluable to medical manufacturers by helping them achieve their goals—developing better, cost-effective products—and getting them to market before the competition. Suppliers must be known to all key players involved in every phase of product development in order to be considered a leading industry supplier.
Suppliers create successful working partnerships with medical manufacturers by marketing their products and services to the right prospects. These industry professionals are searching for the latest and most innovative technologies available to help them create their leading-edge medical devices and products.

*Source MD&DI and MPMN BPA Duplication Audit Report, December 2000.

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