Industry Overview Front Page
Subscribers | Circulation | Canon Communications
The Purchasing Team | Canon Advertisers

Circulation

Pass-along circulation...expanding your sales opportunities!
When our subscribers see an intriguing article, an exciting news column, or information on a great new product or service, they like to share this information with others in their company. As an advertiser in Canon publications, this opens the door for you to reach the universe beyond our subscribers to others involved in the industry.

What does audited pass-along circulation mean?
Audited pass-along circulation means that more than one person has the opportunity to see your ad each time it appears in a Canon publication...and we can prove it! That can translate into increased sales for your company! BPA International conducted pass-along studies for Medical Device & Diagnostic Industry and Medical Product Manufacturing News. BPA International is a leading independent company that audits circulation figures for the publishing industry.

Call us at 310/445-4200 to receive your copy of the audit.

According to BPA's Pass-Along Study (November 2000), MD&DI is seen by 2.2 additional industry professionals. MPMN is viewed by another 2.3 medical product manufacturing decision makers.

Advertising in MD&DI reaches 162,703
medical product industry professionals.

Advertising in MPMN reaches 125,060
buyers and specifiers of your products and services.

How do the Figures Add Up? WITH INCREASED SALES! Every time you advertise, you not only reach the circulation you pay for...you also reach the verified pass-along audience of additional industry professionals—for no additional cost! Please check the MD&DI and MPMN circulation pages in this media guide for details.

top of page

Publications | Gold Card | Medical DeviceLink | Classified/Recruitment
Marketing Resources | Advertising Contacts | Industry Overview