Welcome to the world of the medical device industry. We have witnessed more change in the industry during the last few years than in the previous several decades combined. As we have made the transition into this new millennium, the way we do business continues to change with lightning speed. But one thing will not change: Canon's commitment to help your company successfully market your products and services.

The accelerating rate of information technology is affecting every aspect of our world. E-commerce and other information technologies have already dramatically reduced new product time to market. This is presenting the industry with unprecedented opportunities for growth -- along with the challenges that a rapidly changing marketplace creates.

For more than 20 years, our goal at Canon Communications has been to provide you with the full array of resources for marketing your products to the OEM medical technology marketplace. Canon does this by providing fully integrated business-to-business marketing options that cover every aspect of the industry.

• Canon Publications: Canon's publications for the medical product manufacturing and pharmaceutical industries provide complete industry coverage and reach all levels of professionals -- from design engineer to CEO -- in all facets of these complex industries. Advertising in Canon's magazines is the ideal showcase for your product information by getting it into the hands of key industry buyers, specifiers, and decision makers.

• Canon Trade Shows: Even with new opportunities provided by e-commerce, face-to-face interaction will always be an integral part of doing business in this industry. Our international family of trade show events bring industry professionals together where they discover new products at our expositions and new information at our technical conferences.

• Canon Digital Media: Our core on-line presence, Medical DeviceLink, is your pathway to information about the medical device industry 24 hours a day. With more than 2.5 million annual visitors to the site and over 18,000 pages of the most up-to-date information, Medical DeviceLink is the indispensable Internet resource of medical OEMs.

• Canon direct Mail, Reprints, Classifieds, and Special Services: No matter what the size of your advertising budget or the needs of your company, our direct mail lists, reprints services, classified advertising, and other special marketing programs such as postcard decks can become an integral part of your complete marketing program.

These are indeed exciting times for the industry and the world at large -- with new technologies turning dreams into realities. For companies expecting to succeed in today's fast-paced and ever changing industry, the information contained in this media guide will give your company the competitive edge.

Sincerely,

William F. Cobert

President & CEO

Canon Communications LLC

11444 W. Olympic Blvd., Los Angeles, CA 90064-1549
TEL: +1 310/445-4200, FAX: +1 310/445-4299

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