Canon’s new Value Incentive Packages (VIP) offer greater return for your advertising investment…

New for 2004!

Canon’s VIP advertising packages are a 
tiered-reward marketing program that 
offers special advertising opportunities designed to increase exposure and 
response for your company.

All of our clients are looking for a greater return on their advertising investment. You told us what you wanted—we listened—
and we’ve delivered! 

Advertisers who sign on for an annual program in one or more of Canon’s publications can choose from a wide variety of value-added services such as a free profile, e-mail blasts, direct mail opportunities, Medical Device Register use, and so much more!

The VIP program is available to advertisers in the following publications:

• MD&DI (Medical Device & Diagnostic Industry)
• Medical Product Manufacturing News
• European Medical Device Manufacturer
• Pharmaceutical & Medical Packaging News
• MD&DI’s Medical Electronics Manufacturing
• IVD Technology
• MX: Business Strategies for Medical Technology Executives 

Advertisers earn value-added services based 
on their level of annual advertising dollars committed to Canon publications. 
There are 5 VIP program levels:
• BRONZE
• SILVER
• GOLD
• PLATINUM
• DOUBLE PLATINUM

Each program offers a variety of different value-added services from which to choose, such as:

FREE List Rental or E-List Rental

Choose names from a selection of more than 217,500 active medical manufacturing professionals from the subscriber lists of our medical device titles.

FREE Profile

A full-page, 4-color Corporate or Product Profile to be included 
in an issue of MD&DI, MPMN, EMDM, or MX.

FREE Buyer Intention Report

250 contacts of industry professionals with identified purchasing plans for your product or service category.

FREE Medical Device Register On-Line

A year’s subscription (valued at $250) to Medical Device Register On-Line, the leading directory for medical devices and suppliers. Also included is a FREE tile ad for 3 months on MDR On-Line!

FREE E-Mail Blast

Your message can be sent via e-mail to 500 subscribers from MD&DI, MPMN, EMDM, or MX.

FREE Direct Response Cards—via mail or e-mail

Your selection of a traditional mailed card or e-mailed card to our list of 75,000 qualified medical industry buyers and specifiers.

For information regarding customized advertising packages:
Phone: 310/445-4200  Fax: 310/445-4299
To Reach Your Advertising Contact

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