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Print Specifications

STANDARD ADVERTISING UNITS

A. Tabloid Metric Measurements — Vertical
Publication is printed web offset, saddle-stitched, with a trim size of 257 mm x 362 mm.

Space Unit	Width	Depth
2- page spread bleed	521 mm	368 mm
2- page spread non- bleed	486 mm	338 mm
1- page bleed	264 mm	368 mm
1- page non- bleed	238 mm	338 mm
2/3 page	151 mm	338 mm
1/2 page	112 mm	338 mm
1/2 page island	151 mm	254 mm
1/3 page	73 mm	338 mm
1/4 page	112 mm	165 mm

Tabloid Metric Measurements — Horizontal

Space Unit	Width	Depth
1/2 page	229 mm	165 mm
1/3 page	151 mm	165 mm

B. Tabloid U.S. Measurements
Publication is printed web offset, saddle-stitched, with a trim size of 10 1/8" x 14 1/4".*

Space Unit	Width	Depth
2- page spread bleed	20 1/2"	14 1/2"
2- page spread non- bleed	19 1/8"	13 5/16"
1- page bleed	10 3/8"	14 1/2"
1- page non- bleed	9 3/8"	13 5/16"
2/3 page	6"	13 5/16"
1/2 page	4 3/8"	13 5/16"
1/2 page island	6"	10"
1/3 page	2 7/8"	13 5/16"
1/4 page	4 3/8"	6 1/2"

Tabloid U.S. Measurements — Horizintal

Space Unit	Width	Depth
1/2 page	9"	6 1/2"
1/3 page	6"	6 1/2"

* The Annual Buyers Guide has standard specifications for a 7 7/8" x 10 3/4" publication.

A. Bleeds and Spreads: Keep live matter 3/8" (9.5 mm) from trim, head, foot, and binding edge. Keep crop marks outside live area.

B. Mecanical Requirements: Offset film negatives (right reading, emulsion-side down). Positive film accepted. Screen recommendation for black and white or 2-colour: 133 recommended, 120 acceptable; for 4-colour: 133 recommended. Charges will apply for materials requiring alterations, conversion (i.e., positive film), composition, reducing, or enlarging. Screen Density: 280% recommended, 300% maximum for 4-colour process advertising.

C. Guidance Material: For 4-colour advertising, supply one MatchPrint, Chromalin, or similar proof with colour bars on publication proofing stock. Full comprehensive and progressive proofs are also acceptable. Thermal, ink-jet, laser and dye-sublimation colour proofs are not acceptable. Charges may be incurred for materials without the appropriate colour guidance proofs.

D. Paper Stock: Publication is printed on 45-lb coated text stock with 80-lb coated cover stock.

E. Shipment of Materials: Materials must be separately slip-sheeted, securely packed, and protected to prevent scratching, puncture, or folding during shipment. Do not fold across image area on progressive proofs. Send space insertion order, printing materials, proofs and copy material to: Ad Traffic, European Medical Device Manufacturer, 11444W. Olympic Blvd., Los Angeles, CA 90064-1549 USA.

F. Ad Storage. Film is stored by publisher for 12 months and then destroyed unless advised otherwise in writing by advertiser or its agency.

For more information:
Phone: 310/445-4200; Fax: 310/445-4299
To Reach Your Advertising Contact

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