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Marketing Services
New Marketing Opportunities

Literature Library Series
FREE to advertisers in the January/February 2002 issue!

The Literature Library Series, one of EMDM's most popular advertising bonus features, highlights your full-colour brochure and 45-word description in a special pull-out section. A separate Reader Service card is provided so requests for literature can be forwarded directly to you.
The Literature Library Series provides buyers and specifiers with an easy way to request your product information—you'll know quickly who your best prospects are!

Showcases
As an added bonus to advertisers, every regular issue will include:
A special Showcase where you can feature your products or services.
Showcases will include a colour photo and 50-word description, as well as a separate Reader Service response number.
This eye-catching feature provides easily accessible, encapsulated information on specific products or services, and reader response is always high.

Showcase Coverage 2002:

January/February	Tubing; Adhesives & Adhesive Products
March/April	Testing & Certification; IV Components
May/June	Sterilization & Surface Treatment; Packaging
September	Tubing; Sterilization
October	Filters; Catheter & Tube Processing Equipment
November/December	Pumps & Valves; Materials

*Advertisers receive a free 4-colour photograph and description in the Showcase section.

Stuttgart, Germany Show Issue
March/April 2002

MEDTEC (Medical Equipment Design & Technology) Exhibition and Conference, the leading event for European medical device manufacturers, will be held 5-7 March 2002 in Stuttgart, Germany. As the sponsor of MEDTEC, EMDM will present full show coverage of this event, including exhibitor product previews, conference schedules, and more.
Ad Close Date: 18 January 2002

Galway, Ireland Conference Issue
September 2002

Over the past decade, Ireland has grown to be recognized as one of the most intensive areas of medical device manufacturers in Europe. Let EMDM's MEDTEC Conference Issue be your key to reaching this important market segment. EMDM will have full coverage of the conference as well as information on the tabletop exposition.
Ad Close Date: 18 July 2002

Give your products and services the exposure they deserve when you advertise in the MEDTEC Show and Conference Issues!

EMDM's MEDTEC Show and Conference issues offer you a unique way to market your products and services. As the sponsor of both events, EMDM's prominence at MEDTEC will get your company noticed. Show issue advertising lets you go beyond EMDM's regular circulation with BONUS DISTRIBUTION. These issues will be distributed at the events to audiences of international medical product professionals looking for the most innovative products and services available. Make sure your company is there!

Advertising Exhibitors • will have their name highlighted in the advertisers index. • will have a show line included on their ad with their booth/table number. • will have a counter card of their ad to display at their booth or table.

Internet Issue
October 2002

The Internet continues to be a pivotal technology in the European medical sector, from on-line sourcing to telemedicine. This special issue of EMDM will chart current Internet trends affecting the device sector. Also included are reviews of innovative Web sites, and a comprehensive Web Directory of medical suppliers.
Ad Close Date: 19 August 2002

Just for Advertisers
Web Site Profile
EMDM's Web Site Profiles offer advertisers the ultimate way to tap into the European market and increase traffic to their site. Available to all advertisers in the October issue, Web Site Profiles include a screen shot of what your site has to offer, along with contact information and your Web site address—all for US$2895.

New Marketing Opportunities

European Medical Device Manufacturer is pleased to offer advertisers creative new ways to get your product or service message noticed by our targeted audience of industry professionals. These special ads also count toward fulfillment of ad insertion contracts.
Ask your account executive for special advertising rates for the following ad formats:

Half Cover Ads
These ads grab the attention of the reader the second the issue is picked up! Bound into the left side of the front cover, this ad overlays the left half of the cover and becomes the first message the reader notices.

Belly Bands
These wraparound ads are a perfect way to get noticed—the reader can't open the issue without checking out your ad message on the paper band circling it! Belly Bands are especially effective for issues that receive bonus distribution at the many trade shows where EMDM is distributed.

Inserts
Your preprinted inserts—catalogs, CDs, technical bulletins, spec sheets, promotional literature, and more can be inserted into any issue for very reasonable rates. This is a great way to promote your company and get your message straight into the hands of industry buyers and specifiers.

EMDM's Distributor/Representative Marketplace
Your gateway to the lucrative European market!
Whether you're new to the overseas business environment or you're looking to expand, the EMDM Distributor/Representative Marketplace is an essential networking tool for your company. In this special advertising section, you will find advertisements from distributors and representatives who can help sell your products in Europe. You can also use this section to promote your own distributors or representatives—for a very cost-effective rate.

Classified Rates

Distributor/Representative Section
Frequency	2002 Rates
1x	$455
3x	$425
6x	$405
1" Classified
Frequency	2002 Rates
1x	$160
3x	$150
6x	$140

Leads Through E-Mail Via EMDM's RequestLink
Visitors to www.devicelink.com/emdm or readers responding to the magazine using RequestLink can easily search for products and services using our advanced on-line database. A series of user-friendly forms allow us to collect the respondent's contact information and information request. This sophisticated system then e-mails the information directly to your company in a timely manner—allowing you to respond faster than ever before! The traditional Reader Service card system will continue; however, any leads generated from these cards will now be e-mailed to advertisers. Ask your account executive for more details on how this new system benefits you!

For more information:
Phone: 310/445-4200; Fax: 310/445-4299
To Reach Your Advertising Contact

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