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Profile • Serving the European medical device community since 1990. • The premier source of news and information for European medical device manufacturers. • The most extensive product and service coverage of all European industry publications. Three editors travelling year-round, dedicated to providing the most accurate and current information available about the European market. • Extensive participation and coverage of important international trade show events every year. EMDM Subscribers* • The typical EMDM subscriber reads 4 out of every 4 issues, spending one hour reading each issue. • 97% use information from advertisements in EMDM and respond directly via Reader Service card, phone, fax, e-mail, or by visiting the Web site. • The majority of EMDM subscribers 97%—are active in the purchase decision-making process. *Source: EMDM May 2000 Readership Study.

The European Market... Impressive Growth!

The European market offers one of the best opportunities for increased sales. According to a 2001 survey, 69% of device executives reported that Europe represents the greatest potential for future sales. * AdvaMed (formerly HIMA) estimates that by 2005, European Union (EU) member states will represent 5 of the 10 largest markets worldwide for medical equipment. According to EUCOMED and AdvaMed, the estimated size of the European market in 2001 was $46.5 billion. With the continued 10-year growth trend, the market will increase to $52 billion in 2002.
*Source: MD&DI March 2001 Business Outlook Survey

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Phone: 310/445-4200; Fax: 310/445-4299
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