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Ad Close Date: April 7, 2009

	SPECIAL DIGITAL REPORT: Development of Diagnostics for Personalized Medicine In association with the May issue, a select group of *IVD Technology* readers will be e-mailed a special digital report on the development of diagnostics for personalized medicine. Personalized medicine is the future of healthcare and diagnostics are the building blocks of that future. This comprehensive report will cover everything from Regulatory Issues to Reimbursement Issues to Societal & Ethical Issues. You have the opportunity to buy a page to this ground breaking report that is sure to be referenced for years to come. Advertisers from the regular May issue can buy into the Personalized Medicine report at a heavily discounted rate. Or advertise specifically in the digital report at the standard rate. Either way you’ll be among a select group of advertisers benefiting from an audience hungry for information from the authority on diagnostics. Call your Account Executive for details.

Advertiser Bonus

ONLINE SUPPLIER SPOTLIGHTS

These eye-catching advertorials, posted online, allow you to showcase your product with a 4-color photo and 50-word description.

•	Contract Manufacturing Spotlight

•	Biochemical and Chemical Reagents Spotlight

MD&M ONLINE EXHIBITOR SHOWCASE

Exhibitors advertising in this issue get extra exposure of their products and services both in print and online. The Spotlight will also feature your booth number, so buyers can quickly find you at the show.

BONUS DISTRIBUTION

This issue of IVD Technology will be distributed at leading industry events including:

MD&M East
Automation Technology Expo East
NEPCON East
Assembly New England
OEM New England

Digital Products

E-Newsletter
Sent to 11,000 subscribers, this monthly e-newsletter previews each issue’s editorial content and features, as well as three topic-driven issues.

Ad Close Date – 5/14/2009

Price - $1,350 - $2,080

Hot Off the Wires
Provides 11,000 subscribers with access to the latest IVD industry news. No more leg work. No more coming through mainstream medical news-feeds.

Ad Close Date – 5/20/2009

Price - $1,300 - $2,250

EDITORIAL PREVIEW

Digital Supplement on Personalized Medicine
This supplement will carefully examine critical issues regarding personalized medicine and the development of companion diagnostics, which could significantly affect the IVD industry’s future. In a series of articles, this supplement will provide a thorough and thoughtful analysis of these issues and discuss how they may be played out in the IVD industry. The supplement will also make recommendations as to the best course of action that the IVD industry should pursue to address these issues.

Detection Technologies
This article summarizes a new class of phosphorescent nanoparticles and their applications as time-resolved luminescent probes. The article also describes the design, development, and evaluation of a low cost and compact time-resolved luminescence reader for lateral-flow assay devices. The time-resolved luminescent lateral-flow assay technology can provide rapid and sensitive analyte detection with a large linear dynamic range.

*Editorial subject to change

Team Up with the #1 IVD Authority — Advertise Today!


Rebecca Bermudez Group Publisher — MPMN, IVDT, MEM, MTP Ph: 310/445-3728 Fx: 310/445-3799 rebecca.bermudez@cancom.com	Colin Martin Group Publisher— International Medical Group Ph: +44 1622 661350 Fx: +44 1622 661687 colin.martin@cancom.co.uk	Hermann Jordi Territory Manager Austria, Italy, Switzerland Phone: +41 32 666 3090 info@jordipublipress.ch

Stacey Teicher Sales Manager — All U.S. Ph: 973/808-9254 Fx: 973/808-6557 stacey.teicher@cancom.com	Gordon Herriot Territory Sales Manager— UK, Ireland, Scandinavia, Benelux Ph: +44 1622 663916 Fx: +44 1622 661687 gordon.herriot@cancom.co.uk	Christina Schuchardt Territory Manager—Germany, Eastern Europe, France, Southern Europe Ph: +49 69 90552 137 Fx: +49 69 90552 104 christina.schuchardt@cancom.com

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