IVD July/August 2009

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Ad Close Date: June 23, 2009


	The July/August issue of IVD Technology is our official AACC show issue and will be distributed at the event. Trade magazines are still the number one way our readers find suppliers even in this economy, and to help you keep your marketing presence up, we've developed special Economic Stimulus Ad Packages just for this issue. We also offer several digital products, including our annual AACC Tradeshow Advisor reaching 11,000 subscribers. AACC is the largest clinical lab expo in the country and July/August is a critical summer issue for advertisers wanting to reach major players at this annual event!

Digital Marketing Opportunities

AACC Trade Show Advisor
Advertise in this e-blast to gain access to 11,000 subscribers and potential AACC attendees before and after the show. Advertisers benefit by being able to drive traffic to their booth and preview products and services to OEMs. Lead reports are provided to each advertiser.

This special once-a-year e-blast will be sent three times—
twice before and once after AACC—all for one price.

Ad Close Date – 6/23/2009

Price - $1,250 net

E-Newsletter
Sent to 11,000 subscribers, this monthly e-newsletter previews each issue’s editorial content and features, as well as topic-driven issues.

Ad Close Date – 7/10/2009

Price - $1,300 - $2,250 net (Banners, Tiles)

Hot Off the Wires
Provides 11,000 subscribers with access to the latest IVD industry news. No more leg work. No more combing through mainstream medical news-feeds.

Ad Close Date – 7/16/2009

Price - $1,350 - $2,080 (Banners, Tiles)

Product Showcase
Whether launching a new product or sharing current product/service capabilities, brand awareness is increased with these monthly broadcasts. A lead report is provided to advertisers after each deployment.

Ad Close Date – 7/28/2009

Price - $995 net

EDITORIAL FEATURES IN JULY/AUGUST

Laboratory Automation
Trends in diagnostic medicine are driving medical OEMs to produce more automated diagnostic systems, both simplified and complex. Competition necessitates speed to market. However, IVD manufacturers must endure the rigors of field testing and FDA certifications, all while fighting economic pressures for cost efficiency. Autonomous submodules (ASM) can address all these concerns by integrating pre-existing, certified technology and software into new instruments and IVD system analyzers.

Point-of-Care Technologies
A third-generation lateral-flow-based point-of-care (POC) platform is an important re-development of the established POC assay system. This new assay format incorporates such innovations as offline mixing of the specimen with assay reagents, high sensitivity fluorescent microparticle detection, and a synthetic generic capture system that enables the simultaneous detection of multiple analytes. This article discusses examples of assays that have been developed to run on the assay system and demonstrate the technology’s broad capabilities.

*Editorial subject to change

78% of our manufacturers find suppliers through trade magazines!
Team up with the #1 IVD Authority – Advertise Today!


Rebecca Bermudez Group Publisher — MPMN, IVDT, MEM, MTP Ph: 310/445-3728 Fx: 310/445-3799 rebecca.bermudez@cancom.com	Colin Martin Group Publisher— International Medical Group Ph: +44 1622 661350 Fx: +44 1622 661687 colin.martin@cancom.co.uk	Hermann Jordi Territory Manager Austria, Italy, Switzerland Phone: +41 32 666 3090 info@jordipublipress.ch

Stacey Teicher Sales Manager — All U.S. Ph: 973/808-9254 Fx: 973/808-6557 stacey.teicher@cancom.com	Gordon Herriot Territory Sales Manager— UK, Ireland, Scandinavia, Benelux Ph: +44 1622 663916 Fx: +44 1622 661687 gordon.herriot@cancom.co.uk	Christina Schuchardt Territory Manager—Germany, Eastern Europe, France, Southern Europe Ph: +49 69 90552 137 Fx: +49 69 90552 104 christina.schuchardt@cancom.com

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